That's scary; perhaps we're naive, perhaps a business needs to cut prices to survive? We don't know, it feels like everyone else is doing it after all...
Only time will tell. We do need customers. But we don't need to sell thousands and thousands of boards. We just need the support of a small number of people who share our beliefs.
Of course, not everyone has the financial freedom to be super selective about their purchase decisions. And we don't want cost to be a barrier for people who want to get their boards in a more sustainable way.
For that reason, we've spent the last year quietly working on a new model of board 'ownership'. It's called the Open Board Club. A monthly membership that gives you access to an incredible quiver of boards from the World's best shapers. If you are interested you can find out more here
Otherwise, please take a moment to think twice about hitting the buy button today. Do you really need it? Will it last? How has it been made? What compromises have been made to produce a product that can be discounted so heavily?