Surf Craft - O P E N
Surf Craft - O P E N

Surf Craft

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Surf Craft: Design and the Culture of Board Riding

Surfboards were once made of wood and shaped by hand, objects of both cultural and recreational significance. Today most surfboards are mass-produced with fibreglass and a stew of petrochemicals, moving (or floating) billboards for athletes and their brands, emphasizing the commercial rather than the cultural.

Surf Craft maps this evolution, examining surfboard design and craft with 150 colour images and an insightful text. From the ancient Hawaiian Alaia, the traditional board of the common people, to the unadorned boards designed with mathematical precision (but built by hand) by Bob Simmons, to the store-bought longboards popularized by the 1959 surf-exploitation movie Gidget, board design reflects both aesthetics and history. The decline of traditional Alaia board riding is not only an example of a lost art but also a metaphor for the disintegration of traditional culture after the Republic of Hawaii was overthrown and annexed in the 1890s.

In his text, Richard Kenvin looks at the craft and design of surfboards from a historical and cultural perspective. He views board design as an exemplary model of mingei, or art of the people, and the craft philosophy of Soetsu Yanagi. Yanagi believed that a design's true beauty and purpose are revealed when it is put to its intended use. In its purest form, the craft of board building, along with the act of surfing itself, exemplifies mingei. Surf Craft pays particular attention to Bob Simmons's boards, which are striking examples of this kind of functional design, mirroring the work of postwar modern California designers. Surf Craft is published in conjunction with an exhibition at San Diego's Mingei International Museum.

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Get half price delivery on all orders over £10
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Wetsuit delivery is FREE please allow up to 4 working days.

<£10 £10-49 £50+
Pickup in store  
FREE FREE FREE
Standard - 2 working days  
£6 £3 FREE
Next Working Day ** £9 £4.5 £3
Saturday Delivery ** £18 £9 £6
Surfboard Delivery - 2 working days £60

 

* Free delivery excludes surfboards - which are sent by courier in Flexi-Hex packaging.

** For orders placed before 12. Please note that we are a small team. If the shop is busy during the day we won't be able to pick and pack your delivery until the evening - so it won't be collected until the following day. If you desperately need an item next day delivery the best thing to do is to ring the shop in the morning on 01872 553918 and let us know so we can ensure it gets delivered in time for you.

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